About us

RF Asia International: Shaping Beauty in Sri Lanka Since 1999

RF Asia International proudly represents some of Sri Lanka’s most trusted and loved beauty brands — Keune Haircosmetics and Keune So Pure from the Netherlands, Jovees Herbal from India, and Kejo, our very own Sri Lankan personal care brand.

For over two decades, we’ve been at the forefront of the beauty industry, delivering high-performance skincare and haircare solutions through brands that combine natural ingredients, advanced science, and global expertise.

  • Keune Haircosmetics — A globally renowned name in professional haircare, trusted by top salons in over 60 countries. In Sri Lanka, Keune is recognized for its elegance, innovation, and professional-grade products that help create contemporary, fashion-forward hair looks.
  • Jovees Herbal — Sri Lanka’s No. 1 skincare cosmetics brand, trusted by customers islandwide. Known for its unique formulations blending natural herbs with modern technology, Jovees products are crafted in world-class manufacturing facilities in India, meeting the highest international standards.
  • Kejo — A rising Sri Lankan brand dedicated to personal care excellence, offering a growing range of solutions for everyday skin and hair care. Our portfolio includes shampoos, conditioners, face washes, creams, toners, nail polish removers, and our flagship hair removal wax, designed to meet the evolving needs of modern consumers.

At RF Asia International, we are committed to delivering premium beauty solutions that inspire confidence and care, every day.

Brands We Represent

KEUNE

KEUNE HAIRCOSMETICS

10

jOVEES hERBAL

so pure

KEUNE SO PURE

kejo

KEJO

vision

To improve the overall quality and image of the beauty industry by providing updated information and knowledge in terms of products and training.

mission

To enhance the standard of the beauty industry through continuous training of hairdressers and beauticians in order to ensure that the end user is delighted with the service he or she receives.

Our Team

Meet Our team

Mr. Roshan Abeysinghe
Managing Director
Milroy
Mr. Milroy Manuel
Director
Mr. Nimantha Hettiarachchi
Deputy General Manager
Chaminda
Mr. Chaminda Hettiarachchi
Logistics Manager
Sajith
Mr. Sajith Dilantha
Head of Sales
Mr. Pujitha Rajapaksha
Head of Trade
Mrs. Yasinthas
Mrs. Yasintha Kannangara
Head of Operations
Sujeewa
Mr. Sujeewa Mananandana
Brand Manager
Gayesh
Mr. Gayesh Savinda
Manager Brands & Business Development
Shenal
Mr. Shenal Abeysinghe
Manager Brands & Business Development
Shanlinda
Mr. Shalinda Nimesh
Manager Salons
Mr. Nadeera Sampath
Senior Executive Business Development Officer
Dasun
Mr. Dasun Navoda
Executive Business Development Officer
Gunaseelan
Mr. Shanmuham Gunaseelan
Executive Business Development Officer
Supun
Mr. Supun Ekanayake
Executive Business Development Officer
Swarnamali
Mrs. Nisansala Swarnamali
HR Executive
Rishanthi
Mrs. Rishanthi Smith
Secretary to the Managing Director
Nathasha
Mrs. Nathasha Carim
Financial Accountant
Amith
Mr. Amith Liyanage
Junior Executive - Accounts
Thanuka
Mr. Thanuka Alankara
Junior Executive - Invoicing

We Strive to Bring the World’s Best in Beauty to Sri Lanka

At RF Asia International, we go beyond offering premium cosmetic products — we’re committed to empowering and elevating Sri Lanka’s beauty industry. As a responsible and trusted leader in skincare and haircare, we actively support the industry through regular workshops, masterclasses, and hands-on training, helping professionals and customers stay ahead of the latest beauty trends, techniques, and product innovations.

We wish to contribute meaningfully to the growth of Sri Lanka’s beauty sector by upholding the highest standards of professionalism, quality, and expertise, so that every customer enjoys superior products, trusted advice, and outstanding results.