The Keune Story: A Century of Innovation & Care

Founded in 1922 by pharmacist Jan Keune in Amsterdam, Keune Haircosmetics began above a modest drugstore, where Jan’s fascination with curls inspired him to create a gentle yet effective permanent hair solution. From this innovative start, Keune has grown into a third-generation, family-run global brand that combines scientific expertise with a deep respect for hair professionals worldwide. Over the past century, Keune has become synonymous with high-quality, professional haircare and colour, trusted by salons across 85 countries and more.

A Legacy of Excellence

Keune’s commitment to innovation and quality has been recognized internationally. In 2022, to mark its 100-year milestone, Keune celebrated with a spectacular international event and the unveiling of limited-edition products. King Willem-Alexander awarded Keune the prestigious Royal Predicate, honoring the brand’s long-standing contribution to Dutch industry and its commitment to excellence.

Global Reach Through RF Asia International

Recognizing its potential, RF Asia International became the authorized agent for Keune in Sri Lanka, introducing professional haircare and colour solutions to local salons and beauty enthusiasts. Through this partnership, Keune has quickly become a trusted name in the Sri Lankan market, empowering hair professionals with high-quality products, education, and support.

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Science, Sustainability, and Care

At the heart of every Keune product is a dedication to innovation. The Keune Lab develops formulas that meet evolving haircare needs while adhering to ethical standards. Keune’s sustainability initiatives, such as cruelty-free formulations, fully vegan lines like So Pure, and carbon-conscious packaging, reflect a commitment to the planet. With the support of RF Asia International, Keune continues to provide Sri Lankan consumers and professionals with products that combine performance, luxury, and responsibility