Keune Sopure – The Premium Haircare Range
Keune So Pure is where professional performance meets pure, sustainable care. Free from ammonia and parabens, this innovative range delivers vibrant, long-lasting colour and luxurious haircare that’s vegan, cruelty-free, and eco-friendly. Infused with natural ingredients and crafted with refillable, carbon-neutral packaging, So Pure is gentle on your hair and kind to the planet, proving that true beauty never comes at a cost to your well-being or the environment.
So Pure Colour – Ammonia and Paraben Free
The So Pure Colour range is created for those who want beautiful, vibrant colour without exposing their hair or scalp to harsh chemicals. Free from ammonia and parabens, it offers a gentle colouring experience that is safe for even the most sensitive skin. Despite its clean formulation, So Pure Colour delivers up to 100% grey coverage and long-lasting vibrancy, making it a reliable choice for clients who want both performance and care.
So Pure Care – Maximum hair results. Minimum planet impact.
Meet So Pure. Our new refillable hair care range. Vegan, cruelty free and eco-friendly. The line is gentle to hair, kind to planet and will soon be shining in your bathroom.
On our journey to a sustainable future, every bottle counts. Join the refill revolution and let’s get haired up for a sustainable future.
Something for everyone
The So Pure range consists of 4 product lines.
Cool
Shampoo, Conditioner
Blonde, gray, silver, or lavender hair? Keeping it cool is key. Literally. That’s why Cool products contain powerful purple pigments, which neutralize brassiness and refresh silver tones. Cool also contains acai berry extract, which is super rich in antioxidants and helps protect hair against oxidation and color fading.
Restore
Shampoo, Conditioner, Mask
When the thirst is real, reach for our Restore line to instantly quench dry, damaged hair. Packed with prickly pear extract, these products deeply hydrate each strand from the inside out. For hair that looks good and feels even better.
Clarify
Shampoo, Conditioner
Oily scalp? Product build-up? Worried about pollution? Clarify products deeply cleanse without stripping. How it works? Detoxifying pomegranate helps remove dirt and product build-up. And our anti-pollution technology helps protect hair against pollution by preventing too many pollution particles from sticking to the hair.
Polish
Shampoo, Conditioner, Mask
So Pure Polish is your hair solution for frizz and fly-aways. As the name implies, these products polish hair until smooth. On top of that, they shield against humidity, so you can trust that hair won’t frizz, even during the sultriest of days. Infused with chia seeds, Polish also delivers much needed moisture to frizz-prone hair, helping shape and define it.
So Pure Refill
How to use
Pick your hair solution and product size. Cool, Restore, Polish, or Clarify. Shampoo or conditioner. Refillable bottles come in 400ml or 1000ml sizes.
Please note: these are empty when you buy them, so don’t forget your refill pouch containing the actual product!
1. Peel the sticker off your refill pouch.
You can label the contents of your refillable bottle with a handy sticker. Gently peel it off the refill pouch.
2. Place the sticker on your refillable bottle.
Place the sticker on the cap of your refillable bottle so you can see what it contains at a glance. Fill up your bottle and you’re good to go.
The 4 pillars
Refill
Buy a refillable shampoo or conditioner bottle once, then switch to refill pouches. You’ll use less plastic* without even having to think about it.
Repurposed
So Pure product formulas are based on sugar beet waste. Using what’s already there doesn’t just reduce waste, but sugar beet also has a beautifying, nourishing effect on hair. Talk about a win-win.
Concentrated
Concentrated shampoos and conditioners. Use less, get more? With these products: absolutely.
*57% less plastic per mL based on six 400mL pouches, compared to former 250mL So Pure bottles.
Why Choose Keune So Pure?
Keune So Pure is more than just a professional haircare line, it’s a conscious choice for a healthier lifestyle and a more sustainable planet. With ammonia-free and paraben-free colour, vegan and refillable care products, and carbon-neutral production, So Pure allows you to enjoy professional results without compromise. Every product is thoughtfully designed to combine performance with wellness, ensuring your hair looks radiant while your beauty routine remains eco-friendly and responsible.