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Natural balance for pure hair wellness

Hair is a very important – and beautiful – part of our body. And as such, you are careful about what you prefer to use.

Keune So Pure is exactly what the name suggests: a pure range of sulfate-,  and ammonia-free color, care and styling products. A complete range of products that are 100% vegan and celebrate nature.

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Ammonia- and Paraben Free

So Pure Color

Keune’s exclusive ammonia-free color program for professionals soothes the hair and the soul. A mild and effective way to color and lift the hair in an infinite palette of beautiful, interchangeable, natural and fashion shades.


Hair Welness

So Pure Care

Treat your client’s with a complete hair wellness experience. So Pure provides treatments for every hair need.

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Create long-lasting looks

So Pure Styling

A complete range of styling products to create long-lasting looks. Complete
each treatment perfectly with a styling treatment enriched with fruity orange and palmarosa essential oils. So Pure Styling is paraben-free. The hold and shine factors are based on a rating scale from 1 to 10.

Natural ingredients

Plant extracts and essential oils

There are no sulfates in our So Pure shampoos – instead, we use guar gum and coconut oil. And our Pure colors are ammonia-free.

What did we include? So Pure products are enriched wil plant extracts containing natural active ingredients and certified organic essential oils to create a beautiful aromatic experience.

For moisture, shine and protection, all So Pure products are enriched with certified organic argan oil.

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SO PURE Product Range