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So Pure


Finally, no more fine hair

So Pure Energizing

A dynamic cocktail of ginger, lemon and red ginseng is our secret to preventing hair loss and improving fine hair. So Pure Energizing products work to improves scalp’s circulation – with a stimulating effect on hair growth. In fact, in vitro tests reveal <25% faster hair growth when using So Pure Energizing lotion.

Very gentle – yet wonderfully invigorating – the organic oils in So Pure Energizing also smell fresh and stimulate the mind. Biotin strengthens hair – and certified organic argan oil nourishes hair and scalp. And of course, the shampoo is sulfate-free and extra gentle.

A natural balance

Key ingredients

Moroccan argan oil

Certified organic and rich in vitamins A & E, to nourish hair and scalp.

Ginger oil
Certified organic oil that warms and energizes, stimulating scalp circulation.

Lemon oil
Certified organic oil that energizes, improves scalp circulation and refreshes the spirit.



STEP 1. Energizing Essential Oil – Apply a few drops of essential oil to a hot towel and place the towel on your client’s forehead.

STEP 2. Energizing Shampoo – Shampoo the hair to cleanse. Shampoo the hair again and massage your scalp.

STEP 3. Comb – Divide the hair into cake size slices.

STEP 4. Energizing Lotion – Apply the lotion in pivot-point partings, massage gently and leave in.

STEP 5. Moroccan Argan Oil – Apply Moroccan Argan Oil to the lengths and ends and leave in.

Shampoo – Get fine, thin hair growing strong with So Pure Energizing Shampoo, a gentle yet wonderfully invigorating shampoo that fights hair loss and makes fine hair stronger.

Lotion – Stimulate new hair growth – and prevent hair loss – with So Pure Energizing Lotion. Adds volume to fine, thin hair and helps boosts growth up to 25% in just 11 weeks.

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