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So Pure


Plump up the volume

So Pure Volumizing

So Pure Volumizing thickening shampoo and ultra-light conditioning foam plumps up the volume, naturally. As with our entire So Pure range, all products are vegan-friendly – with gentle sulfate-free shampooing.

We enriched So Pure Volume with hydrating organic argan oil and provitamin B5, to thicken and nourish fine hair. Organic lemon and palmarosa essential oils hydrate while adding a wonderfully light, refreshing scent.

These products also form the basis of an effective 5-step salon treatment – which clients can follow-up at home, so they can extend and enjoy the benefits of the treatment between visits to the salon.

Perfect foundation for voluminous styles

Key ingredients

Moroccan argan oil
Certified organic and rich in vitamins A & E, to nourish hair and scalp.

Provitamin B5
Nourishes, hydrates and strengthens hair, adding lusciously rich volume.

Lemon and palmarosa oil
Certified organic essential oil nourish while adding a wonderfully refreshing scent.



STEP 1. Moisturzing Essential Oil – Apply a few drops of essential oil to a hot towel and place the towel on your client’s forehead.

STEP 2. Volumizing Shampoo – Shampoo the hair to cleanse. Shampoo the hair again and massage the scalp.

STEP 3. Volumizing Conditioning Foam – Apply conditioner, set for 10 min. and rinse.

STEP 4. Moroccan Argan Oil Light – Apply Moroccan Argan Oil Light to lengths and ends and leave in.

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