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Timeless grooming, tailored for men

1922 by J.M. Keune

Brought to you with pride by three generations

Way back in 1922, Jan Keune took his ambition and turned it into a hair care brand. Now his son and grandsons have bottled his courageous spirit for brave and daring men everywhere.

1922 by J.M. Keune is a tightly edited collection of timeless grooming staples. Made in The Netherlands, enriched with homegrown ingredients, and perfected by science. Every single product, from hair gel to beard balm, does what it’s supposed to: bring out the best in your client’s.

Color, Care and Styling

Everything you need as a man

Every 1922 by J.M. Keune product does exactly what should. Bring out the best in men. It starts with cleaning and conditioning products that are easy to use – and formulated to optimize hair and scalp for cutting, coloring and styling. Of course, they are also great for beard care, too.

For low-maintenance and natural color, we developed products that process in just 5 minutes.

Extend the grooming routine with quality Keune facial care. Our rich and luxurious shaving cream, beard oil and beard balm soothe skin and tame facial hair.

The collection

Cleansing and conditioning

Start with the most important thing: clean, healthy hair. 1922 by J.M. Keune hair care products are the cleansing and conditioning essentials that will form the backbone to your unique grooming routine. They’re designed to work together to optimize hair and scalp, so both are in prime condition before you even think about cutting, coloring or styling.

Go for the perfect look

Styling staples

After a great cut, reach for these uncomplicated styling and restyling staples that work hard to further enhance and define the hairstyle.

The essentials


Whether the look your client want to go for is clean-shaven or a full beard, 1922 by J.M. Keune offers solutions that’ll bring the best out of their hair and skin.


Choose your color

Color curation

Meet our fuss-free color products. The processing time is quick – only five minutes – so you can get on with your day. The shades vary from Dark Brown to Medium Blonde. The end result is a low-maintenance, natural camouflage.


Enriched with creatine and pro-vitamin B5

The best ingredients

Developed in our laboratories in the Netherlands, 1922 by J.M. Keune contains quality ingredients, blended with the soothing, masculine scent of sandalwood and leather.

Creatine rebuilds and reinforces hair. Pro-vitamin B5 thickens hair – while vitamin H improves keratine structure. And natural peppermint extracts, oil and menthol refresh and stimulate the scalp.

The bisabolol in our shaving cream protects skin. And especially for beards, we included moisturizing avocado and sweet almond oil in our Beard Oil and Beard Balm.

Find a Keune salon nearby